ASAN GROUP – A JOURNEY OF VALUE AND QUALITY AFFIRMATION

Founded in 2023, Asan Group marks a new chapter in the growth of Asan Service Co., Ltd. In just over a year of operation, Asan Group has demonstrated its strength and resilience by building a diverse ecosystem with multiple standout brands. Brands such as Asan Spicy Noodles, Hagu Spicy Noodles, Hanoo Noodles, and Buffet have continuously expanded their presence nationwide, with more than 20 branches spanning from North to South Vietnam.

Image: Asan Spicy Noodles & Hagu Spicy Noodles Brand System

Products & Services

Asan Group takes pride in offering high-quality products and services, upholding three core missions:
🔹 Familiar Flavors
🔹 Friendly Service
🔹 Convenient Experience

This commitment is reflected in the company’s standout brands.

The flagship product, Asan Non-Fried Noodles, not only captivates diners with its delicious taste but also stands out with its healthy preparation method, meeting the modern consumer’s demand for safe and nutritious food.

By combining top-tier product quality with attentive and dedicated service, Asan Group has successfully earned the trust of consumers. Moreover, the company has won the hearts of Vietnamese food lovers by introducing Korean-style dishes while maintaining the familiar taste that resonates with local palates.

Image: Spicy noodles at Asan are widely trusted by Vietnamese consumers

With the motto “Friendly service – Convenient experience,” the company aims to provide the best experience for all customers. A professional and dedicated team, always ready to meet customer needs, is one of the key factors that set Asan Group apart in the market.

Beyond developing its own brands, ASAN GROUP is also expanding its business model through franchise opportunities. In particular, the two well-known spicy noodle brands, Asan Spicy Noodles and Hagu Spicy Noodles, are creating attractive collaboration opportunities for investors and partners.

Thanks to a deep understanding of customer needs and a well-structured support and training system for franchise partners, Asan Group’s franchise program not only brings benefits to investors but also offers opportunities for those who want to enter the food industry without extensive experience. The company is committed to accompanying partners by providing high-quality products, an efficient operational process, and dedicated guidance from an experienced team of experts.

Outstanding Achievements

One of the most memorable milestones in Asan Group’s journey of growth was on December 22, 2024, when the company was honored at the prestigious “National Brand Golden Star” awards. Asan Group proudly received the title “National Quality Product & Service.” This achievement is not only a source of pride for all employees but also reaffirms Asan Group’s leading position in Vietnam’s food service industry.

This success is built not only on a unique product strategy but also on the tireless dedication of its employees.