Head of Marketing

Job Description

• Build, manage, and coordinate the Marketing department.
• Construct an overall Marketing strategy consistent with the company’s Business strategy.
• Marketing planning includes product and pricing planning, and orientating distribution and media channels for ASAN’s business units.
• Manage, coordinate, and supervise the implementation of activities related to the ASAN brand nationwide (including branding, trade, rebrand concept, and new concept proposal).
• Take ultimate responsibility for the organization and quality of marketing activities, promoting the company’s image and products to the public and internally to promote and achieve the company’s goals.
• Orient, monitor, and evaluate market research activities.
• Be responsible for building and managing the brand (identification, positioning, image, personality, …).
• Optimize and manage the Marketing budget.
• Organize, implement and examine, evaluate the effectiveness of marketing campaigns.
• Plan, analyze, and implement Digital Marketing activities; orient the plan for Digital Marketing.
• Develop marketing strategies on digital communication channels; manage, operate, and monitor interactions on the website’s homepage, Facebook, Linkedin, Zalo, and TikTok.
• Construct and deploy advertising campaigns and interactive activities on Digital Marketing channels.
• Deploy advertising on online channels: Google, Facebook, and other digital channels to promote the company’s brand and products.
• Responsible for developing PR programs, and advertising on media channels to promote the company’s brand and products.
• Collect and analyze advertising data to make reasonable adjustments, and increase direct advertising effectiveness.
• Monitor the effectiveness and costs of advertising campaigns on digital media channels (Google Adwords, Facebook).
• Plan and control brand image on digital media channels; monitor SEO effectiveness on the business website system.
• Manage keyword rankings, SEO activities, Google Adwords, and other types of Ads.
• Continuously update user insights as well as changes in digital media to adjust and optimize marketing strategies.
• Allocate budget effectively, evaluate quotes, control costs based on services provided, and control strategic directions.
• Report to the CEO on marketing effectiveness on digital media channels.
• Coordinate with basic departments, … to implement marketing campaigns.
• Manage printing work, leaflets, catalogs, and website content.
• Maintain good relationships with internal media and advertising.
• Responsible for managing and evaluating the work performance of the department (setting goals, planning, monitoring, mentoring, evaluating, and feedback).
• Establish a system of processes and management in the department.
• Train and develop staff in the department.
• Perform other tasks as required by superiors and the company.

Requirement

• At least 3-5 years of experience in a similar position and knowledgeable in the F&B field.
• Graduated from Vocational School/ College/ University in Marketing, Communications, or related fields.
• Leadership skills, independent work handling, good communication, able to withstand high pressure,…
• Kỹ năng phân tích, tổng hợp tình hình kinh doanh của công ty và thị trường.
• Analyze and synthesize the company’s business situation and the market.
• Master the knowledge of Marketing and Branding activities.
• Always follow and update the latest media and marketing trends.

Benefits

• Salary is negotiable.
• Allowance + KPI Bonuses + 13th Month Salary.
• 12 days of annual leave.
• A clear roadmap for career advancement.
• Receive social insurance, health insurance, and unemployment insurance per government regulation.
• Internal discount in affiliated restaurants.
• Teambuilding, YEP, …